Sanja Zivkovic

Digital Marketing Manager

ABOUT ME

Professional Digital Marketing Manager dedicated to your success!

My name is Sanja Zivkovic, and I have been successfully working in digital marketing and content strategy for over seven years. My professional journey began in the IT and tech sector, where I started as a Customer Success Manager and was soon promoted to Digital Marketing Manager. After three successful years in that role, I continued my career in an agency environment, where I developed and executed effective digital strategies for a diverse portfolio of clients.

In addition to leading integrated marketing campaigns, I have built substantial experience as a Content Writer in the healthcare and clinical research domains, successfully translating complex, specialized topics into clear, engaging, and regulatory-compliant content.

My experience encompasses managing projects end-to-end, from initial concept to final execution,with a continuous focus on data tracking and performance optimization. I specialize in leveraging digital platforms to boost sales, build brand presence, and strengthen strategic partnerships. I pride myself on my ability to accurately report on key performance indicators (KPIs), and I strongly believe that open internal communication is the foundation for achieving exceptional team results.

Resume

Portfolio

SERVICES

I offer a wide range of digital marketing services designed to help your business grow and achieve its goals. Whether you need SEO optimization, content creation or social media management, I have a solution for you.

SEO Optimization

On-page SEO optimization;
Off-page SEO and link building;
Technical SEO and site analysis;
Local SEO for better ranking at the local level

Content Marketing

Writing SEO optimized blogs and articles;
Creating video content and infographics;
Content strategies for social networks;
Content marketing to build authority and trust

PPC Advertising

Google Ads campaigns (Search, Display, YouTube);
Facebook, Instagram and LinkedIn advertising;
Remarketing strategies for re-engagement;
A/B testing and ad optimization

Email Marketing

Automation of email campaigns and nurturing sequences;
Segmentation and personalization of emails;
Creation of newsletters and promotions;
A/B testing and performance measurement

Social Networks

Management of Facebook, Instagram, LinkedIn and Twitter profiles;
Development and implementation of social media strategy;
Content calendar creation and planning;
Performance analysis and reporting

Analytics and Reporting

Setup and configuration of Google Analytics and other tools;
KPI monitoring and performance analysis;
Monthly and quarterly reports with recommendations;
Optimization of conversions and user journeys

TESTIMONIALS

How my colleagues see my work.

Vanja Novaković

As her coordinator, I worked closely with Sanja and can confidently say she stands out as a highly skilled content creator. She is also highly skilled in LinkedIn content creation, analytics, campaign execution, and management, as well as in developing formats such as case studies and webinar concepts. Her work is consistently audience-focused and aligned with business goals. Sanja brings a thoughtful, strategic approach to content, combined with a deep understanding of both marketing and customer needs. A reliable and insightful collaborator who adds real value to any team she’s part of!

Marketing Manager

Teodora Kozomara

It was a pleasure working with Sanja. She is a highly dedicated and reliable professional who consistently demonstrates a strong work ethic. She meets deadlines with ease, collaborates effectively both within her team and across teams, and approaches every task with great attention to detail. Her commitment to delivering high-quality results, combined with her proactive and responsible attitude, makes her a valuable asset to any team. I highly recommend her to anyone looking for someone who brings both precision and a strong team-oriented mindset to their work.

Graphic & Brand Designer

CONTACT

Contact me for reliable strategies that guarantee success!